How can I become a copywriter after pursuing graduation in mass communication?
Abhismita Paul (17) / Hem Sheela Model School, Durgapur
While there are no specific qualifications required to become an advertising copywriter, a degree in English, journalism or marketing is highly desirable.
A course in mass communication is helpful as it teaches you basic concepts of copywriting; communication, campaigning and storyboarding methods; social media integration techniques; brand management and marketing planning along with demo sessions, practical examples and case studies.
Dr Vibha Gupta, a feature writer, is a Ph.D. in Mathematics from IIT Roorkee. Her book Careers: A Pathfinder and articles in various publications are an attempt to guide students in choosing a career according to their natural strengths, talents and skills.