I am a first year student from Jaipur. As an alternative career option I wanted to pursue Digital Marketing. I wanted to know its scope and the available courses and institutes. Also enlighten me about the online courses available and their authenticity.
Digital Marketing is a booming career option today, making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services.
It is a vast field with a variety of areas and segments such as Social media, Content writing, Email Marketing, SEO/SEM, Data Analysis, Designing, and much more. These managers are responsible for bringing together the different components of digital marketing together and make it efficient.
Here are some of the best-known websites and companies that currently offer digital marketing courses in India: Digital Vidya (digitalvidya.com); NIIT Digital Marketing (niitimperia.com/digital-marketing-programs); Manipal Global Education Services (manipalglobal.com/mage.html); SimpliLearn.com, Bangalore (simplilearn.com); All India Management Association, New Delhi (aima.in), EduPristine (edupristine.com).
Dr Vibha Gupta, a feature writer, is a Ph.D. in Mathematics from IIT Roorkee. Her book Careers: A Pathfinder and articles in various publications are an attempt to guide students in choosing a career according to their natural strengths, talents and skills.